Full social media management grew the online presence of Elementum Journal.

Elementum Journal is a journal of nature and story. An independent publication published in Dorset.

What We Did


Elementum Journal had grown very quickly and, as Edition Three was about to be published, Jay reached out to me for support with social media management. Her time was needed to be spent on producing a high-quality publication and growing the business and she knew how important social media would be to that success.


I completed a strategy so that I had a chance to dig deep get to the know the business and the audience in order to make the following recommendations.

Elementum Journal is a visual publication with wonderful illustrations and photography, so Instagram was a natural home for the brand. It was also important that the publication was positioned as a key contributor to nature writing and debate so Twitter was also an important platform to be present on.



The Results

I was able to grow social media followers by 147% across both channels. This involved regular posting of content and engaging with influencers, contributors and the publication’s audience. The highlight of this project was when new Editions of the publication were released and we were able to see all the user-generated content as it landed with readers.


Gill worked with Elementum Journal as our Social Media Manager during a period of great change and growth in the company. She quickly grasped the unique character of the business and the many intricacies of the wider publishing industry. Gill conducted a thorough analysis before planning a SM strategy across three channels that was in line with our broader content-marketing strategy. She used appropriate tools to measure and report on progress on a weekly and a monthly basis and used this information to suggest appropriate and timely adjustments which enabled us to reach a wider audience. As a result, we have seen a growth in followers, engagement and sales. Gill is entirely trustworthy, professional and dependable. Her success as a SMM is, in part, due to her using factual and measurable data to inform her decisions coupled with a good instinct and an intuitive understanding of those using the platforms. She’s a pleasure to work with and I particularly appreciated her great sense of humour – an attribute that should never be overlooked!

Jay Armstrong, founder and editor of Elementum Journal