How Facebook ads supported the launch and growth of Wear ’em Out

Wear ’em Out are changing the landscape of period products with their reusable period pads that are kind to women and even kinder to the environment.

What We Did


As a new business and expert in social herself, Lauren WEO founder knew how important Facebook Ads were in growing her new business but as a one-woman business, Lauren didn’t have the time to devout to upskilling in Ads as her time was best spent focusing on growing and developing her business. Lauren reached out to me to manage them.


I set up an ads funnel within Ads Manager to target cold and warm prospects across Facebook and Instagram. Taking a cold audience on a journey from awareness to conversion.

The Results

Average ROAS (return on ad spend) of 4.87, (14.78 bottom of funnel)



We’ve had Gill onboard running our Facebook ads and our Facebook page since the beginning as it was vital to us that we had someone who knew how to run successful targetted ads and we knew that wasn’t our strong point. Gill has constantly guided us through using Facebook for maximum brand exposure and converting sales. We thoroughly enjoy having her as part of our team.

Lauren Derrett, founder Wear ’em Out