Wouldn’t it be amazing if you could sit down with your future customers and show them exactly what you had to offer? If you could strike up a convo right there in their home and chat about how you could help them? Well, that’s exactly what Facebook ads let you do – they put you and your products in front of the right people at the right time (i.e. scrolling on the sofa in their PJs) so they can get to know you.
Here’s are four more reasons why I love Facebook (*and Instagram) ads and why I believe they could benefit your business.
The targeting is amazing
The beauty of Facebook ads is that you can decide exactly who to show your ads to.
People aged 30-40, who like cooking, holidays in Italy, and live in Sussex? No problem.
Women with children under 10, interested in running and fitness classes but not ballet or yoga? Sure.
People who’ve just got engaged and who live within 20 miles of your venue? Yes.
People aged 25-40 who are interested in interior design and art prints. Of course
With so many ‘interests’ to choose from you can experiment with your targeting until you know you’ve got it exactly right.
You can start – and stop – them at any time
If you’re worried that Facebook ads will eat up your budget and leave you out of pocket, relax.
You don’t have to sink your entire budget into one ad and keep your fingers crossed. As you pay for your ads day by day you can test what’s working.
Facebook provides great data on how well your ads are doing. Which means you can see exactly which image, product, or call to action is performing best. As well as how much it’s costing.
But what if you do get it wrong? Simple. You stop spending money on that underperforming ad and try something else instead.
They help create FOMO
There’s nothing like a recommendation to seal a sale, is there?
One of my favourite features about Facebook ads is that they provide a way to get your existing fans and customers to help you bring in new business.
Not only can you use testimonials to great effect, but you can also collect likes, comments and shares. Just as you can on regular posts.
This all helps encourage new customers to trust and buy from you. We all feel better about trying a new product or service if we know that other people like it.
They bring back lost customers
There’s nothing more frustrating than an abandoned shopping cart, right?
One of the most powerful tools in Facebook ads is the ability to retarget those customers who have added an item to their basket then disappeared.
Without getting too techy, there are two ways this works:
The Facebook pixel
The pixel is a piece of unique code that’s easy to install on your website. It collects data on the people who visit your site so you can send them tailored ads depending on their actions.
This is an ‘application programme interface’ based on the server-side of your website. Unlike the pixel it isn’t affected by ad blockers so it helps you gather information your pixel can’t reach.
There are so many ways to make Facebook ads work for you, whether you have an e-commerce site, sell through a third-party site, or want to generate more leads for the services you offer.
It can feel a little overwhelming when you first start which is why I recommend investing in the help of an ad specialist.
As an experienced ad manager I can set up and manage the whole ad process for you, or work with you so that you feel confident to go it alone. To find out more book in a discovery call and let’s explore how I can support you and your business.
‘We’ve had Gill onboard running our Facebook ads and our Facebook page since the beginning as it was vital to us that we had someone who knew how to run successful targetted ads and we knew that wasn’t our strong point. Gill has constantly guided us through using Facebook for maximum brand exposure and converting sales. We thoroughly enjoy having her as part of our team.’ Lauren Derrett, founder Wear ’em Out
* For ease, I’ve talked about Facebook ads but this includes Instagram ad placement too.